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Why She Buys

Language EnglishEnglish
Book Paperback
Book Why She Buys Bridget Brennan
Libristo code: 01296488
Publishers Random House USA Inc, September 2011
Women make almost all important buying decisions. They are the uber-deciders, yet most companies are...
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Women make almost all important buying decisions. They are the uber-deciders, yet most companies are failing to effectively market and sell to them. Bridget Brennan shows how to overcome this 'knowing-doing' canyon.

Actress & Polyglot
EWA KASP for
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About the book

Full name Why She Buys
Author Bridget Brennan
Language English
Binding Book - Paperback
Date of issue 2011
Number of pages 320
EAN 9780307450395
ISBN 0307450392
Libristo code 01296488
Publishers Random House USA Inc
Weight 240
Dimensions 228 x 203 x 27

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
Economics, Finance, Business & Management > Economics > Behavioural economics
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