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Wine Brands

Success Strategies for New Markets, New Consumers and New Trends

Language EnglishEnglish
Book Paperback
Book Wine Brands E. Resnick
Libristo code: 22071912
Publishers Palgrave Macmillan, January 2016
This practical new book is written by a leading wine industry expert, in an easy and accessible styl... Full description
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65.73 €
128.56  лв
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This practical new book is written by a leading wine industry expert, in an easy and accessible style. Illustrated with many case studies from around the world, this book describes how marketers and academics can respond to new challenges in the wine trade and is an invaluable guide to anyone working in, or interested in, this industry.

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About the book

Full name Wine Brands
Author E. Resnick
Language English
Binding Book - Paperback
Date of issue 2016
Number of pages 184
EAN 9781349363711
ISBN 9781349363711
Libristo code 22071912
Publishers Palgrave Macmillan
Weight 285
Dimensions 155 x 235 x 11

Categories

Economics, Finance, Business & Management > Economics > International economics
Economics, Finance, Business & Management > Business & Management > E-commerce: business aspects
Economics, Finance, Business & Management > Business & Management > Sales & marketing
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