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Lokale Produktherkunft Und Konsumentenverhalten

Der Einfluss Der City-Of-Origin Auf Die Kaufentscheidung

Language GermanGerman
Book Paperback
Book Lokale Produktherkunft Und Konsumentenverhalten Eric Schirrmann
Libristo code: 03620522
Publishers Deutscher Universitätsverlag, March 2005
Eric Schirrmann untersucht den Einfluss der City-of-Origin auf die Kaufentscheidung am Beispiel der... Full description
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149.13  лв
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Eric Schirrmann untersucht den Einfluss der City-of-Origin auf die Kaufentscheidung am Beispiel der Präferenz für Biermarken in den Ruhrgebietsstädten Bochum, Dortmund und Duisburg. Er entwickelt ein Modell, das den Einfluss der lokalen Herkunftspräferenz auf die Kaufentscheidung erklärt, und präsentiert Handlungsempfehlungen, wie Unternehmen durch effizientes Marketing ihre Wettbewerbschancen auf lokalen Märkten verbessern können.

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About the book

Full name Lokale Produktherkunft Und Konsumentenverhalten
Author Eric Schirrmann
Language German
Binding Book - Paperback
Date of issue 2005
Number of pages 342
EAN 9783824408085
ISBN 3824408082
Libristo code 03620522
Publishers Deutscher Universitätsverlag
Weight 481
Dimensions 148 x 210 x 21

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing
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