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B2B eCommerce

Grundlagen, Geschaftsmodelle und Best Practices im Business-to-Business Online-Handel

Language GermanGerman
E-book Adobe ePub DRM
E-book B2B eCommerce Gerrit Heinemann
Libristo code: 41082503
Publishers Springer Gabler, September 2019
Dieses Lehrbuch behandelt die Grundlagen des eCommerce im Bereich Business-to-Business (B2B), bei de... Full description
? points 75 b
31.06 €
60.75  лв
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Dieses Lehrbuch behandelt die Grundlagen des eCommerce im Bereich Business-to-Business (B2B), bei dem ahnliche Prinzipien der Kundenansprache zu beobachten sind wie im B2C eCommerce. Gerrit Heinemann beleuchtet die Besonderheiten und Geschaftsmodelle des B2B eCommerce, analysiert die digitalen Herausforderungen und zeigt die Konsequenzen und Chancen fur den Online-Verkauf im B2B auf. Anerkannte Best-Practice-Beispiele veranschaulichen, wie erfolgreicher B2B eCommerce funktionieren kann und welche Risiken dabei zu beachten sind.

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About the book

Full name B2B eCommerce
Author Gerrit Heinemann
Language German
Binding E-book - Adobe ePub DRM
Date of issue 2019
EAN 9783658273675
Libristo code 41082503
Publishers Springer Gabler

Categories

Economics, Finance, Business & Management > Economics > Microeconomics
Economics, Finance, Business & Management > Business & Management > E-commerce: business aspects
Economics, Finance, Business & Management > Business & Management > Sales & marketing
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