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Customer Lifetime Value

Reshaping the Way We Manage to Maximize Profits

Language EnglishEnglish
E-book Adobe ePub DRM
E-book Customer Lifetime Value David Bejou
Libristo code: 39968746
Publishers Routledge, December 2006
Get the competitive edge by effectively managing customer lifetime valueThe customer lifetime value... Full description
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79.74 €
155.95  лв
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Get the competitive edge by effectively managing customer lifetime valueThe customer lifetime value (CLV) concept is extensively changing the way today's business is managed. A student or practitioner needs to understand CLV to best gain the competitive edge in business. Customer Lifetime Value: Reshaping the Way We Manage to Maxi

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About the book

Full name Customer Lifetime Value
Author David Bejou, Timothy Keiningham, Lerzan Aksoy
Language English
Binding E-book - Adobe ePub DRM
Date of issue 2006
Number of pages 152
EAN 9781136791918
Libristo code 39968746
Publishers Routledge

Categories

Economics, Finance, Business & Management > Economics
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