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Public Relations Metrics

Research and Evaluation

Language EnglishEnglish
E-book Adobe ePub DRM
E-book Public Relations Metrics Betteke van Ruler
Libristo code: 39950014
Publishers Routledge, September 2009
Responding to the increasing need in academia and the public relations profession, this volume prese... Full description
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85.55 €
167.33  лв
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Responding to the increasing need in academia and the public relations profession, this volume presents the current state of knowledge in public relations measurement and evaluation. The book brings together ideas and methods that can be used throughout the world, and scholars and practitioners from the United States, Europe, Asia, and Africa are represented.

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About the book

Full name Public Relations Metrics
Author Betteke van Ruler, Ana Tkalac Vercic, Dejan Vercic
Language English
Binding E-book - Adobe ePub DRM
Date of issue 2009
Number of pages 348
EAN 9781135593261
Libristo code 39950014
Publishers Routledge

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Public relations
Reference, Information & Interdisciplinary subjects > Interdisciplinary studies > Communication studies
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