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Quick Guide Duftmarketing

Wie Sie mit Duftstoffen Ihre Marke starken

Language GermanGerman
E-book Adobe ePub DRM
E-book Quick Guide Duftmarketing Paul Steiner
Libristo code: 41830361
Publishers Springer Gabler, May 2022
Dieses Buch ist eine kompakte Einfuhrung in das Duftmarketing und bietet Marketing-Verantwortlichen,... Full description
? points 68 b
28.18 €
55.12  лв
In stock Immediate digital delivery

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Dieses Buch ist eine kompakte Einfuhrung in das Duftmarketing und bietet Marketing-Verantwortlichen, die ihrem Unternehmen bzw. ihren Marken ein unverwechselbares Duftprofil verleihen mochten, zahlreiche pragmatische Hilfestellungen fur die Umsetzung. Es geht darum, mit Hilfe von Duftstoffen den Absatz von Produkten und Dienstleistungen positiv zu beeinflussen bzw. zu steigern, als auch das Markenimage und die Kundenbindung zu starken. Paul Steiner liefert fur die Unternehmenspraxis wichtige Ansatzpunkte zur olfaktorischen Gestaltung von Marken, die durch konkrete Beispiele - Singapore Airlines und MINI - illustriert werden. Interviews mit renommierten Experten aus Wissenschaft und Praxis runden das Buch ab. Der InhaltWahrnehmung und Wirkung olfaktorischer ReizeMarkenrecht - Die DuftmarkeDuftmarketingPraxisbeispiele olfaktorischer MarkenAusblickExperteninterviews

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About the book

Full name Quick Guide Duftmarketing
Author Paul Steiner
Language German
Binding E-book - Adobe ePub DRM
Date of issue 2022
EAN 9783658374693
Libristo code 41830361
Publishers Springer Gabler

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing
Economics, Finance, Business & Management > Industry & industrial studies > Retail & wholesale industries
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