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Story is Everything

Mastering Creative Communication for Business

Language EnglishEnglish
E-book Adobe ePub DRM
E-book Story is Everything Andreas Loizou
Libristo code: 40543014
Publishers Laurence King Publishing, April 2022
We all know that stories work. Great stories build rapport with clients and trust between colleagues... Full description
? points 11 b
4.61 €
9.01  лв
In stock Immediate digital delivery

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We all know that stories work. Great stories build rapport with clients and trust between colleagues. They attract investors, convince customers and make you and your business stand out in a world of boring presentations.This book explores the tips and techniques to transform you into a creative business storyteller. It teaches you the structure of stories and how to grab your audience's attention by targeting their feelings, actions and beliefs. You'll learn how the masters of influence--advertisers, psychologists, philosophers, film directors and novelists--appeal to our deepest emotions.From writing a persuasive pitch for a new product to turning dull data into exciting tales, this book will give you the tools to spread your message with style, originality and success.

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About the book

Full name Story is Everything
Author Andreas Loizou
Language English
Binding E-book - Adobe ePub DRM
Date of issue 2022
EAN 9781529419733
Libristo code 40543014
Publishers Laurence King Publishing

Categories

Economics, Finance, Business & Management > Business & Management > Business communication & presentation
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