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A New Brand World

8 Principles for Achieving Brand Leadership in the 21st Century

Language EnglishEnglish
Book Paperback
Book A New Brand World Scott Bedbury
Libristo code: 10972703
Publishers PENGUIN GROUP USA, March 2003
Now in paperback, this powerful and practical guide to brand building is offered by a man who helped...
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23.24 €
45.45  лв
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Now in paperback, this powerful and practical guide to brand building is offered by a man who helped propel Nike and Starbucks beyond mere sneakers and coffee.

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About the book

Full name A New Brand World
Author Scott Bedbury, Stephen Fenichell
Language English
Binding Book - Paperback
Date of issue 2003
Number of pages 240
EAN 9780142001905
ISBN 0142001902
Libristo code 10972703
Publishers PENGUIN GROUP USA
Weight 227
Dimensions 133 x 203 x 13

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing
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