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Customer Analytics: mejorando la inteligencia del cliente mediante los datos

Language SpanishSpanish
Book Paperback
Book Customer Analytics: mejorando la inteligencia del cliente mediante los datos NURIA BRAULIO GIL
Libristo code: 13171837
Publishers Editorial UOC, S.L., November 2014
Las organizaciones han usado estrategias, como la inteligencia denegocio, para tomar mejores decisio... Full description
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33.78  лв
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Las organizaciones han usado estrategias, como la inteligencia denegocio, para tomar mejores decisiones a partir de los datos.Actualmente, en la era de los datos, nuestros clientes son másinteligentes, están más informados y ya no son tan leales con nuestramarca. Esperan experiencias inolvidables y profundamentepersonalizadas en cada una de las interacciones con nuestraorganización. Como resultado, las organizaciones están obligadas atransformar sus estrategias para conocer mejor las necesidades ypreferencias de sus clientes, basándose en una enorme cantidad dedatos.

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About the book

Full name Customer Analytics: mejorando la inteligencia del cliente mediante los datos
Author NURIA BRAULIO GIL
Language Spanish
Binding Book - Paperback
Date of issue 2015
Number of pages 118
EAN 9788490649107
ISBN 8490649103
Libristo code 13171837
Publishers Editorial UOC, S.L.
Weight 99
Dimensions 140 x 210

Categories

Economics, Finance, Business & Management > Business & Management > E-commerce: business aspects
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