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Direktwerbung

Ein praktischer Leitfaden

Language GermanGerman
Book Paperback
Book Direktwerbung Michael Kapfer-Klug
Libristo code: 09184649
Publishers Redline Verlag, September 1996
Werbung gliedert sich in viele Bereiche. Eine der in letzter Zeit erfolgreichsten Linien ist das Dir... Full description
? points 46 b
19.00 €
37.16  лв
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Werbung gliedert sich in viele Bereiche. Eine der in letzter Zeit erfolgreichsten Linien ist das Directmail - eine Form der Direktwerbung. Dieses Buch führt Sie Schritt für Schritt zum Erfolg, es ist eine praxisorientierte Anleitung für alle, die ihre Directmail- Aktionen selbst gestalten und produzieren möchten. In leicht verständlicher Form und anhand von Fallbeispielen erfährt der Leser alles über den Aufbau und die Pflege einer Database, die richtige Zielgruppendefinition sowie über Textgestaltung, Layout und Graphik. Über die Auswahl und Produktion der Werbemittel wird der Leser ebenso ausführlich informiert wie über die zahlreichen Versandmöglichkeiten. Abschließend werden auch die Themen Response und Erfolgskontrolle behandelt.

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About the book

Full name Direktwerbung
Author Michael Kapfer-Klug
Language German
Binding Book - Paperback
Date of issue 1996
Number of pages 96
EAN 9783868814712
ISBN 386881471X
Libristo code 09184649
Publishers Redline Verlag
Weight 178
Dimensions 170 x 240 x 5

Categories

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