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Marketing Planning & Strategy

Language EnglishEnglish
Book Paperback
Book Marketing Planning & Strategy John Dawes
Libristo code: 35451459
Publishers SAGE Publications Ltd, September 2021
This new book guides you concisely through the marketing planning process from start to finish, draw...
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52.94 €
103.54  лв
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This new book guides you concisely through the marketing planning process from start to finish, drawing on examples from large brands like Ikea and Krispy Kreme to digital start-ups like Starling Bank.

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About the book

Full name Marketing Planning & Strategy
Author John Dawes
Language English
Binding Book - Paperback
Date of issue 2021
Number of pages 296
EAN 9781529760132
ISBN 1529760135
Libristo code 35451459
Publishers SAGE Publications Ltd
Weight 560
Dimensions 232 x 186 x 22

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
Economics, Finance, Business & Management > Business & Management > Business strategy
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