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Strategic Marketing

Creating Competitive Advantage

Language EnglishEnglish
Book Paperback
Book Strategic Marketing West
Libristo code: 37018783
Publishers Oxford University Press, June 2022
Practical, relevant, and with implementation at its core, this is the ideal guide to strategic marke... Full description
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88.18 €
172.47  лв
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Practical, relevant, and with implementation at its core, this is the ideal guide to strategic marketing. The fourth edition offers extensively-revised global examples throughout, and unique interviews with practitioners to give invaluable real-world insights and advice.

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About the book

Full name Strategic Marketing
Author West, Douglas (Professor of Marketing, Professor of Marketing, King's College London), Ford, John (Professor & Eminent Scholar, Department of Marketing, Professor & Eminent Scholar, Department of Marke
Language English
Binding Book - Paperback
Date of issue 2022
Number of pages 600
EAN 9780198856764
ISBN 0198856768
Libristo code 37018783
Publishers Oxford University Press
Weight 1148
Dimensions 246 x 189 x 29

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing
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